Flavored tobacco and nicotine products are consumed globally, with availability and usage varying widely across different countries and regions. These products typically contain a blend of tobacco combined with additional elements like food spices, oils, flavorings, betel nut, and other ingredients. The tobacco industry has a long history of incorporating various flavors into their products as part of their marketing strategy.

In the context of cigarettes and other tobacco items, the term “flavor” refers to the taste and aroma enhancements introduced to make these products more appealing to consumers. These flavoring agents are commonly used in a variety of tobacco products, including cigarettes and cigars.

The perceived uses and benefits of incorporating flavors into tobacco products, from the perspective of the tobacco industry, include:

1. Attractiveness: Flavors are employed to enhance the overall appeal of tobacco products, targeting both potential and current users. This strategy is particularly effective in attracting young individuals who may find flavored products more enticing.
2. Masking Harshness: Flavorings serve the purpose of masking the inherent harshness and bitterness of tobacco. By doing so, they make it easier for users to smoke or inhale the smoke, potentially increasing the appeal of these products.
3. Variety: Flavors provide a diverse array of options for smokers, allowing them to choose from a wide range of tastes and aromas. This variety caters to individual preferences and can lead to increased consumption and brand loyalty among users.

In essence, the tobacco industry uses flavors as a marketing tool to make their products more appealing, particularly to younger consumers, and to make the smoking experience more palatable by masking the harshness of tobacco. The variety of flavors offered can create brand loyalty and encourage continued use.